Exercising in Sweltering South Florida Led Adam Adler to Develop Revolutionary Electrolytes Company
Adam Adler demonstrated that necessity is the mother of invention when he created a new method for athletes to get the nutrients, electrolytes, vitamins, and medicines.
MIAMI, FL / ACCESSWIRE / July 29, 2021 / You never know when a new idea for a business venture might strike. It pays to be prepared for such opportunities. A case in point is entrepreneur Adam Adler, who felt himself cramping up while playing a hard game of tennis under the blistering South Florida sun. Amidst the pain, he decided there had to be a better approach than consuming the old-fashioned salt tablets doled out by his coach.
And at that moment, he determined to launch a new company with molecular scientists to develop a radical new way to deliver electrolytes.
About Adam Adler’s Company Fuse Science
Hailing from Florida, where he grew up and went to school, Adam Adler had been training on the tennis court since he was four years old. The youngster’s athletic prowess earned him a scholarship playing tennis at the University of South Carolina. At USC, Adler combined his tennis enthusiasm and an entrepreneurial mindset to earn a double major in Sports and Entertainment, and Business.
A desire to get into business prompted Adler, while he was still in college, to develop software that became the foundation for a social networking platform he created, known as Ultimate Social Networking. He ultimately sold a related company dubbed College Model.
“I developed the Ultimate College Model as my first venture and wanted to offer these same people the opportunity to get paid and eventually sign a modeling contract worth a ton of money,” Adler told IdeaMensch.
More business ideas were soon to come. Adler’s thoughts returned to the difficulties he had playing sports. “I always had a problem cramping, growing up in South Florida with the hottest weather in the country really makes you sweat. The trainers would always give us salt tablets,” but Adler detested how the tablets made him feel.
By the time Adam Adler graduated, he took the business lessons from university and merged them with his earlier idea about improving how athletes consume their vitally needed electrolytes. He gathered a group of molecular scientists to build a new company called fuse Science. Its goal is to transform how people take in vitamins and other essentials.
Adler explained to IdeaMensch that he “figured there had to be a faster, better way to get electrolytes in my system. That’s how I thought of Fuse and began to build the company.”
Being sports-minded and highly competitive, it’s natural that Adler packs a lot of activities into his days. He tends to rise at 5:30 every morning and a typical workday spans 15 hours. In between video conferences for his business, Adler keeps fit by playing tennis (naturally!), lifting weights and doing cardio workouts.
Celebrity Endorsement Draws Attention to Fuse Science
One key factor that new businesses should aim to capitalize on is boosting recognition through other people’s fame. A celebrity endorsement can do wonders for your brand’s credibility, helping to spread the word near and far across social media and other marketing channels.
So it’s a big deal when a major sports figure joins your company to help promote a product.
To that end, Fuse Science signed an endorsement deal with Wimbledon tennis champion Andy Murray, in 2013. Murray is from Scotland and used Fuse Science products to give himself a performance edge. An endorsement is an ideal way for a performer to spread the message to fans. That’s because both casual exercisers and hard-core athletes alike will pay attention to more successful athletes and what supplements they take to improve their game.
Murray told the South Florida Business Journal, “My training regime is critical to my success, and over the years I have worked very hard, both on and off the court. Fuse has developed an exciting range of products that make a real difference.”
By 2011, Adam Adler wanted to focus on his growing family, so he left Fuse Science and a new CEO took over the company. When not spending time with his daughter and wife (or taking in a game of poker, such as at World Series of Poker events), Adler aims his business acumen at a fund he manages to invest in healthcare, technology and wellness startup companies.
Study Hard and Keep Your Eyes Open for New Ideas to Develop Into a Business
The story of Adam Adler serves as a reminder for individuals who want to succeed in business. If you study hard, pay attention to your surroundings and how you are reacting to them, you might find a solution to a need that no one else has noticed yet. Then you may be able to find a way build a company to address that need with a new solution people will want to buy.
SOURCE: Adam Adler